11 Best Free SEO Tools To Improve Google Ranking

In this post, we are going to talk about the 11 BEST free SEO tools that can be used to improve your Google ranking and rank you higher.

While searching for FREE SEO tools to improve Google Ranking, finding the best for you is not easy because many of the tools available on the internet are paid and expensive too.

Recommended Read: How To Properly Use PR for Maximum SEO Impact

Below is the list of top FREE SEO tools to improve your ranking on Google.

Do you want your website to rank higher? Before writing any post doing keyword research is very important where you need to know that what actually people are searching for the content that you are going to write.

Luckily, Google provides this tool for FREE where you can search and find all the related keywords. You can find all the related keywords, search volume, forecast, average CPC, Competition, etc.


Remember, a good keyword can also improve the overall ranking of your website by driving the insane amount of traffic to blog posts. So always remember to use the keyword planner tool before writing any post.

This awesome FREE tool from Google can help you a lot in ranking your website. TRUST me it is the best tool for indexing, analyzing your website for FREE.

While launching a brand new site you must submit your website to the search console as it takes care of indexing, performance, and mobile usability of your website.


  • You can see the overall performance of your website including Clicks, Impressions, CTR and Average Position.
  • URL Inspection tool helps you to check whether your URL is indexed on Google or not.
  • Coverage tool is used to find defected pages on your website whether a page is not responding or some other issue on the page.
  • Sitemaps tool is the most important and you must submit the sitemap of your website so that Google can easily crawl the web pages.
  • Mobile Usability tools help you to understand whether your webpage is mobile-friendly or not.
  • AMP is used when you are using the AMP plugin on your WordPress website.

Google Analytics is another FREE powerful tool from Google that can help you again in ranking your website.

Understanding your audience is the key rule for ranking higher on the Google search page. This awesome FREE tool helps you to understand your audience and traffic source.


  • It helps you to track the Realtime audience.
  • It helps you to understand the audience and traffic.
  • You can monitor the behavior of a user and average time spend on your website.
  • It helps you to track users by age, time, location and source.

As I told keyword research is very crucial before writing any post. Therefore, this is another good plugin and will suggest you enough ideas for the keyword that you are searching for.


You can easily decide the heading of your blog post from here. You will get different results related to your keyword.

  • Questions matching your keyword.
  • Prepositions matching your keyword.
  • Comparisons to your keywords.
  • Related Keywords.

Ahref is a paid tool and quite expensive for a newbie but it provides a FREE backlink checker tool from which you can easily check up to 100 backlinks pointing to a single website that you’ll be searching.

It also unveils the total number of backlinks whether they are a do-follow or no-follow backlink.


You can also check the Top 5 anchor tag, Top 5 pages, and Domain Rating score too.

Ahref has a very good database with 16 Trillion links and 176 million unique domains. They update their database every 15 minutes for better user experience.

This is a very known plugin for every blogger right there. Yoast SEO plugin is something that helps you to improve a lot in SEO.Yoast

You can easily manage the interface that will be going to show over the Google search page. You can manage things like

  • Title of your post
  • The slug of the post
  • Meta description.
  • Focus Keyphrase

Having a good domain name and a good WordPress theme is not enough. You’ll need a website that responds the same on different screen sizes so that users from any device, any OS, any screen size can easily read your content.


Basically, this is used for checking whether your website is responsive or not. Whether your website behaves similarly on different screens and dimensions.

This is also a chrome extension and can be used to determine traffic on a particular website. SimilarWeb determines the total number of traffic on a website.


SimilarWeb also break down the traffic into different source i.e (Organic, Referral, Social Media, etc). You can even check which website is transferring traffic to a website.

  • Measure Traffic of a website.
  • Display the rank of a website.
  • Show Top Referring Site.
  • Bounce Rate and Av. Duration.

Do you know 80% of visitors bounce back if the website is loading slow? So you’ll need a website which loads faster.


GTMetrix analyzes the website and its loading speed and it also recommends the improvement areas by which you can increase the loading time of your website. Some tips are given below:

  • Must use the CACHE plugin.
  • Optimize your images.
  • Make fewer HTTP requests.
  • Try to use the Content Delivery Network (CDN).

Everyone loves reading a nice written article. Doing grammatical mistakes over your website can lead users to bounce back.


With Grammarly, you can easily correct your grammatical mistakes and even check your plagiarism but that is paid. It is also a chrome extension and it suggests you with a red line under your sentence.

I personally love the way this guy creates content and tips for SEO. Neil Patel also launches his FREE SEO tool which helps you a lot in gaining knowledge of your competitor domain.


There are many paid tools available in the market but I personally suggest you check this. This will suggest you:

  • Keyword Ideas.
  • Organic Keywords.
  • Backlinks.
  • Visitors per month.
  • Keyword Ranking.
  • Top Pages.

That’s it for the blog. I hope you enjoyed reading it and learned something related to SEO. Do share this post over social media.


Source link

Leave a Reply

Your email address will not be published.