12 Best Sales Funnel Software 2020 [Free & Paid]

The end goal of any business should be sales or leads. There are many marketing techniques that can grow sales and get more leads. But there is nothing similar to a sales funnel that has the highest number of conversions.

A well-structured sales funnel can put a massive impact on your business.

According to a study, more than 96% of visitors are not ready to buy at the time of visiting the website or landing page. But they can provide their contact information like name, email in exchange for freebies.

Many experts say that marketing automation would be the future of marketing. This is why we need to focus on the funnel building.

To make a funnel, you need to have sales funnel builder tools. These tools have all the features that you would ever need to make a funnel.

But there is much software available on the internet and you can easily get confused.

In this article, I came up with some of the best sales funnel builders. So let’s get started.

12 Best Sales Funnel Software

We have tested many funnel building software. Our team also checks the features, ease of use, pricing, and many vital aspects of the software.

Here are the top 12 sales funnel builder that I recommend based on our research.

1. Kartra

sales funnel software

Kartra is a popular marketing automation software by Genesis Digital focused on optimizing your business. This software contains a lot of features from page builder to professional sales funnel builder.

You would get a high-end page builder inside this software. The first thing you’ll notice after landing on the page builder is a quick tutorial that walks you through each section.

All you need to do is, drag and drop your preferred features and edit it. They also have an extensive library of professionally designed templates ready to use.

Building your leads is easier using Lead management features. You can track the logs of every lead converted by using this software. It has advanced tagging and scrolling allows you to apply custom labels and quantify them.

Kartra analytics allows you to calculate your revenue, subscriptions, subscriber value, and everything around your funnel.

Kartra Features

  • Drag & Drop Page Builder
  • Email Automation
  • Built-in Affiliate Management System
  • Sell Digital Products [Upsells, Downsells, Cross Sales & Order Bumps]
  • Lead Generation & Management Tool
  • Easy Integrations [Payment, Email & News gateways,

Kartra Plan & Pricing

There are four plans inside Kartra. Starter, Silver, Gold, and Platinum. You can get a 14-days trial for just $1. This is a good option to test their features.

2. ClickFunnels

ClickFunnels sales funnel software

Clickfunnels is one of the most famous sales funnel builder software available to date. This helps you to create every step of your marketing funnel.

If you have zero experience in creating marketing funnels, then don’t worry. You can use their huge library of professional templates to make your own funnel. In this library, you would get templates for every aspect.

No need to buy hosting plans, as Clickfunnels host your pages. You can also use your custom domain which is useful for branding.

You would also get affiliate software that helps you add new marketers for promoting your product. Through this software, you can manage all the affiliate process as well.

Features Of Clickfunnels

  • Drag & Drop Page Builder
  • Membership Funnels
  • Order, Up Sale & Down Sale Pages
  • Webinar Funnels
  • Email & FaceBook Marketing Automation
  • A/B Split Testing

Clickfunnels Plan & Pricing

Clickfunnels comes with 2 plans.

  • $97 Per Month: “Basic” package
  • $297 Per Month: “Recommended” package

As you can see, this is not a cheap tool. ClickFunnels offers a 14-day free trial, so you can always test their service for free and decide for yourself.

3. PayKickstart

Paykickstart sales funnel software sales funnel software

PayKickstart is a leading online cart & affiliate management platform. There are tons of professionally designed templets to get started. You can also customize them and each has checkout templates as well.

They have a full-fledged shopping cart system with all the necessary things to boost your sales. You can also add a coupon system to your sales so that someone can apply and get the discount.

A very long list of integrations is there including email marketing tools, affiliate management, membership platforms, and even a handful of webinar software.

There is a wide range of payment integration options including PayPal and Stripe. To make the checkout process easier, there are many professional templates.

Features Of PayKickstart

  • 1-Click Upsells & Order Bumps
  • Best For Selling Physical, Digital Products & Membership sites
  • Coupon Management
  • Accept Recurring Payments
  • Affiliate Management
  • Billing & Accounting

PayKickstart Plans & Pricing

There are four plans in PayKickstart. Starter, Growth, Scale, and Custom. They also provide a 14-days free trial.

4. SamCart

SamCart sales funnel software sales funnel software

SamCart allows you to build beautiful landing pages and sales funnel that actually works. Basically, it is a shopping cart software that makes the checkout process simple and drives more conversions.

There are many simple add-ons that help you make the sales process faster. It also optimizes the checkout pages’ experience to get higher conversion rates from your sales page.

Choose from more than 18 market-tested, nice looking, high-converting checkout page templates. You can also customize the pages to match your brand.

They have a fool-proof A/B testing tool to quickly identify what’s working and what’s not. To make the checkout process faster, you can create popups.

SamCart Features

  • Drag & Drop Page Builder
  • Pre-Checkout Add Ons, Post-Checkout Upsells, & On-Page Upgrades
  • Abandoned Cart & Subscription Recovery
  • Easy Order Management
  • A/B Split Testing
  • Powerful Integrations

SamCart Plan & Pricing

Samcart has 4 plans. Launch, Grow, Scale, and Enterprise.

5. Builderall

Builderall sales funnel software

Builderall is another all-in-one digital marketing platform that comes with dozens of necessary features in a single platform.

It comes with drag and drops website builders, sales funnel builder, email marketing automation, app builder, webinar funnel, membership software, messenger chatbot, etc.

There are more than 100+ website templates to choose from across various niches/categories. All the templates can be edited and you can give it a look as you want.

You would also get various options to build sales funnels. All the options are on the left side of the site and you need to drag and drop it to the page.

Builderall Features

  • Drag & Drop Page Builder [Cheetah Builder]
  • Bump Sells, Upsales and Down Sales
  • Built-in Email marketing Tools With Drag N Drop Automation
  • Create Membership sites and course
  • In-Built Affiliate System to boost sales
  • 20+ ready-to-go high-converting sales funnels
  • A/B Split Testing

Builderall Plans Pricing

Builderall has a free plan and also 4 paid plans.

6. Groove Funnels (Free For Limited Time)

GrooveFunnels sales funnel software

Groove Funnel is one of the famous all-in-one digital marketing platforms that allow you to build and sell digital products.

Inside the software, you would get a bunch of tools for different purposes.

With the GroovePages, you can build unlimited landing pages with the marketing funnel. This is a drag and drop tool that allows you to create awesome landing pages without having coding experience.

GrooveSell is another feature that has everything you need to sell digital products online. If you’re a digital marketer or selling digital goods like ​eBooks, online courses, downloadable products, webinars, etc. then this is for you.

GrooveSurvey is another feature that allows you to create quizzes, surveys, and other interactive elements to engage your audience. This is also a great medium to collect customer’s feedback on your products.

Groove Funnels Features

  • No. 1 Free Sales Funnel Tool
  • Sell products with 1-Click upsells
  • Upsells, Downsells, and Order Bumps
  • Complete Solution to Sell Physical & Digital Products, Create Membership Sites
  • Build Powerful Funnels using Groove Pages
  • Create Membership Sites and Sell Courses
  • Built Print-on-Demand & Drop-Shipping ECommerce Store using GrooveKart

Groove Funnels Plan Pricing

GrooveFunnels has 3 plans. Base, Silver, and Gold.

7. Simvoly

Simvoly sales funnel software

Simvoly allows you to build high converting lead generation and sales funnels without having ant technical skill. You would get highly customize templates and checkout pages to convert visitors into paid customers.

The one-click upsell feature allows you to sell extra products without adding billing information again. At the time of checkout, you can show some more products to your customers and they will buy more products.

Simvoly Features

  • Drag & Drop Builder
  • Create High Converting Funnels [Distraction Free, 1-Page Checkout & 1-Click Upsell]
  • Create ECommerce Store [Sell Digital & Physical Products]
  • Sell Memberships & Subscriptions
  • Easy Integrations [1000+ Apps & 10+ Payment Processors]
  • White Label & Resell Option Also Available

Simvoly Plans & Pricing

Simvoly comes with 4 plans. Personal, Business, Growth, and Pro.

8. Convertri

Convertri funell builder sales funnel software

Convertri is a sales funnel software used to create landing pages, compressible pages, and sales funnels. It is one of the fastest-growing funnel builder used by hundreds of marketers.

The drag-and-drop interface gives a hustle-free way to build professional looking pages without having coding knowledge. Every necessary feature is present on the sidebar and you just need to drag and drop wherever needed.

Payment integration is always tough for any business. With the Convertri, you can add a Paypal payment getaway, a Shopify integration, or a popup shopping cart, you can quickly add and configure everything you want.

Convertri Features

  • Drag & Drop Landing Page Builder
  • One-Click Upsell, Bump Sells & 2-Step Checkout 
  • Build Custom Checkout Pages
  • Sell Memberships & Subscriptions
  • Split Testing
  • Accept Recurring Payments

Convertri Plan & Pricing

Convertri comes with a single plan. With this plan, you would get 250,000 impressions/month, 25 funnels, 250 pages, 10 custom domains, 10 team members, 400+ templates, 20 videos hosted, 100GB video hosting, and more.

This plan costs $75 per month with annual billing.

9. Getresponse

Getresponse Ecommerce solution sales funnel software

Getresponse is known as an email marketing software that offers essential features that a professional email marketing tool should have. In addition to that, it is also a helpful tool for making awesome sales funnels.

If you want to generate more traffic, nurturing new signups, or want to convert them into paying customers then you can use the sales funnel builder software.

There are many ready to use templates and you can customize them according to your need.

Getresponse Features

  • Ready Made Sales Funnel
  • You can sell Physical, Digital products, Ebooks, Online courses etc.
  • Reduce Cart Abandonment With Automated Triggered Messages
  • Sell Memberships & Subscriptions
  • Easy Integration [Wordpress, Shopify, BigCommerce, Etsy etc]
  • Accept 5+ Payment Processors

Getresponse Plan & Pricing

Getresponse comes with four plans. Basic, Plus, Professional, and Enterprise.

Please note that all the features and pricing listed here are a list of up to 1000.

10. ThriveCart

Thrivecart sales funnel software

ThriveCart is especially known as shopping cart software but also helpful for sales funnel building. You would get all the features needed for a sales page.

There a huge library of templates for sales pages and funnel building. In addition to that, you would get features like membership integration, product upgrades, retargeting, membership subscription management, and more. For more product selling it supports bump offers and one-click upsells.

When it comes to checkout design templates, ThriveCart gives you 4 options to choose from. It also comes with a robust A/B testing feature that allows you to run a test of different products against each other.

ThriveCart Features

  • Funnel Builder
  • 1-Click Upsell & Bump Offers
  • Two Step Cart
  • Coupon Functionality To Increase Sale
  • AutoResponder Integration
  • A/B Testing

ThriveCart Pricing

Thrivecart is still only available through its pilot program. You can get the software with a lifetime deal at $495.

11. Keap

Keap sales funnel software

Keap is known as a client management software that helps you create and track your prospects and customers. It includes features like a Client Database, Email Marketing, Marketing Automation, SMS Marketing, Appointments, Client Scheduling, & more.

If you are doing sales funnels for various clients, then you can use this software will help you out. You can set up the features to handle customer follow-up, update your regular activates to client records, and collect money on invoices, and you can focus on providing great service.

Keap Features

  • Landing Page Builder
  • Marketing & Sales Automation
  • Client Management (CRM)

Keap Plan & Pricing

Keap comes with 3 plans. These are Keap Grow, Keap Pro, and Infusionsoft.

12. HubSpot

Hubspot sales funnel software

Hubspot is the most popular marketing automation and sales service software out there. If you want to increase your sales or want to make conversions, then you can check this software.

They have a world-famous blog and Hubspot academy to educate their customers. You can consider this tool as a hub of every tool that you would ever need to create sales funnel.

Hubspot Pricing

Hubspot has a huge list of tools and all have their independent pricing. According to your need, you can choose one or many.


So these are some of the best sales funnel builders you can use to create an awesome landing page. No need to have a coding background or website design skill.

With the help of the above tools, you can create stunning landing pages and sales funnels, that drive more conversions.

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