Facebook contests are one of the most effective ways to reach new audiences and drive a ton of viral traffic back to your site.
With over 1.3 billion users on the social network, it’s no wonder more individuals, bloggers, brands and businesses are trying to create Facebook contests to drive more engagement and activity to their sites.
Setting up your own Facebook contest in previous years was a big hassle. You would have to mess around with the settings and tabs on your Facebook Fan Pages and this was usually more than a headache than anything else.
Fortunately, a wide range of services have figured out how to make this process much easier and now anyone can create effective social networking contests in just a few minutes. What’s even better is that they are now more effective and powerful than ever.
Related: What is the best time to post on social media?
How to Create Amazing Facebook Contests
With so many different solutions on the market today, I’ve chosen some of my favorite Facebook contest apps and gave the benefits of each of them below.
Before we jump into reviewing the top Facebook contest apps available today, I wanted to first highlight some of the best ways to tweak your campaigns and promotions for maximum performance.
1. Choose a Prize that is Relevant
While it may seem like a good idea to give away the latest tech toy or Apple product, you will do much better with your campaigns if you choose a prize that is relevant to your brand, product or service you are trying to offer.
2. Give Your Promotion a Jump Start
All contest and promotions need to start off with a bang. In addition to promoting your contest through social networks, you should also use your email lists and site traffic to give your campaigns a boost.
Related: 5 effective ways to increase email open rates
3. Always Collect an Email Address
No matter what your prize is or what you are trying to promote, be sure to always require an email address. A lot of people will enter your contest and never come back. An email address is the best way to keep them coming back for more.
4. Make Sure Your Contest is Mobile Ready
More people are using their mobile devices than ever before. Mobile optimization should be at the forefront of every blogger or website owner’s mind, and should NOT be something to overlook.
Be sure to check your promotion and lead gen forms to make sure they are mobile ready and optimized so no leads are lost in the process.
5. Follow Up with All Participants
Once your promotion is over, be sure to follow up with all participants… not just the winners. This is another great opportunity for you to send out one more message to everyone, letting them know the contest ended, thanking them and pushing your end offer one last time.
Follow these contest and promotions tips, while using any of the recommended applications below and you will be setup for maximum performance and results!
Top Facebook Contest Apps List
Wishpond is the leader in social contest apps and promotions right now.
Their service is quickly wiping out the competition and making it easy for anyone to setup social contests, landing pages (including Instapage’s landing pages), pop up newsletter forms and much more. In addition to all of the tools available through their site, they also offer tracking for ad campaigns running through Facebook, Google and more.
Compared to other contest and promotion apps out there, Wishpond is quite competitive at their base rate of $45 per month. You can also sign up for a free 14 day trial that allows you to try all areas, tools and features of the site based on the package you choose.
Advanced packages include their own coaching program, email automation and white-label options. Should you decide to pay for a year in advance, you will also save an additional 35% off.
2. Heyo Contest Builder App
When it comes time for you to choose a quality Facebook contest app, going with a simple drag and drop solution may be your best option. Website builders have gone mainstream for website creation, so we’d expect that technology to eventually carry over to Facebook.
That is exactly what Heyo had in mind when they were creating their service to drive activity and engagement through the major social network.
One of the main reasons why web sites, blogs and brands want to create contests and promotions across social networks is so they can easily grab email addresses that they can follow up with.
Once setup with Heyo, you will have access to all of their templates for easy contest and promotion creation. Heyo offers a free 7 day trial with no credit card needed, and premium plans are available at $30 per month.
ShortStack makes the process of building campaigns that engage with your audience easy… and best of all they can be used anyway.
While most people are focusing their efforts on social networking contests and promotions, they are also forgetting about all of the quality traffic that they are missing out on at their own sites. ShortStack’s platform allows you to create completely custom lead gen forms to match the look and feel of anything you like.
You can start creating your own lead gen forms and pages with a free trial, then full access accounts start at just $29 a month.
If you are going to be focusing your efforts on Facebook contest apps and promotions, you may also want to look into an all-in-one solution like AgoraPulse, which allows you to create apps, engage with your audience and also measure your results in the process.
All plans include unlimited apps and start as low as $29 per month. Accounts that are billed annually also save up to 35%.
How to Choose the Best Facebook Contest Apps
Now that we have listed some of the best Facebook contest apps for you to choose from, it’s time for you to take a step back and see what you would like to accomplish with your social networking efforts.
The great thing about each of the services listed above is that each of them offer a free trial period for you to test out their tools and what they have to offer.
It’s also important to note that all four of the contest and promotions services listed are top notch and recommended by some of the most well known marketers and media companies online. Choosing which is best for you and your brand is more about preference on how to use their system and looking at your budgeting options if you are going to scale heavily in size.
The best way to find which of the Facebook contest apps services is best for you, is to try each of them out. Don’t forget, each comes with their own free trial and some of them don’t even require a credit card!