I have one blogging philosophy: start from simple and work from there.
Figuring out how to write a blog post feels intimidating to new bloggers. Various strategies create a confusing crosscurrent of blogging information. Should you write short or long blog posts? Do you need to format posts ruthlessly? How often do you need to publish blog posts?
For solid answers…..follow the pros.
Peep top bloggers in any niche. Pros know; simple wins. Smart beginners know; simple wins. You can understand simple. You can also use simple to your benefit. If you become skilled in writing blog posts that increase your blog traffic and profits, rest assured that said posts simply laid out a pressing solution to core problems in your niche.
I had no clue in hell how to write a blog post 10 years ago. I just wrote what I felt like writing. After a blogging shit show of struggle spanning a few years I found out how to write effective, inspired blog posts, geared toward a specific end, goading my blogging business to grow.
Experience taught me how to write an effective blog post but learning how to blog from pros sure did not hurt, either.
How to Write a Blog Post
Get clear. Writing effective posts is simple. Remove your head trash concerning blogging. Keep it simple. Succeed through simplicity.
Follow these tips to write a rocking blog post.
1: Begin with the End in Mind
Take this post; I intend to provide a simple solution for bloggers wanting to write effective blog posts.
Holding this intent, I find it easy to lay out specifically what you should do and how to do it for writing effective blog posts.
I see a satisfied blogger feasting on a powerful solution for writing rocking blog posts now. The ideas for creating that end flowed toward me. I write. Post completed.
What is the end game for your blog post? See that result. Allow the creative process to flow smoothly.
Seeing the blogging end allows you to lay out a clear path to reaching the end. Observe your next blog post title. See the end game clearly, vividly, in your mind. Laying out practical steps via your blog content positions you to write a dazzling blog post that hits the mark every time.
Mudassir Ahmed compiled a fabulous guide where 31 expert bloggers weighed in on how to grow a blog:
He obviously saw the blog post end clearly in mind to compile such a valuable, detailed blog post.
2: Stay on Topic
Cover the 1 topic you choose to cover with your blog.
Blogging tips bloggers would post about blogging tips.
Travel bloggers would post about traveling.
Personal development bloggers would blog about personal development.
Staying on topic adds clarity and power to your blog posts.
Straying off course to cover multiple niches confuses readers. How can you become a trusted authority if you attempt to cover too many niches? Experts do one thing well. Struggling bloggers often try to do 2, 5 or 10 things well, being afraid to release various niches to dial in on a single niche.
Being a master of one trade adds credibility to each blog post you publish. Readers seeing your name attached to the post instantly adds a more credible air to the post published.
3: Create an Appealing Title
Brainstorm simple topics dripping with value for your readers.
Peep this blog post title; bloggers dig knowing how to write effective blog posts.
Add color or humor. Or go simple, bare bones and powerful. Both approaches work nicely.
Figuring out how to write a blog post gets easier if you craft a delectable title.
Give yourself 5 minutes to toy around with a blog post title. Engage in deep thought. Does the title clearly convey the message you intend to speak? Does the title clearly explain the content within the blog post? Get hyper clear on blog post titles to both draw in readers and to craft an appealing blog post.
4: Intro-Body-Conclusion? Nah…..
Blogging From Paradise deviates once again.
Convention says; introduction-body-conclusion is the proper way to format a blog post. I say make your point and get the hell off of the stage.
Go intr0-body-conclusion if it feels fun to you. I prefer a little lead in, going heavy on practical tips then ending posts with a clear call to action.
- lead off with a general idea of why readers should gobble up your post
- include practical tips to reach that end
- wrap up the post with a clear cut call to action to buy your stuff or to hire you
Contrarian strategies stress crafting a hook to reel in readers. Trust your gut. Does leading with a strong hook feel good to you? If yes, take that route. At the end of the day, writing what feels good and attractive to readers is the way to lead off an effective blog post. Spend a little time playing around with varying blog post introductions. Observe what feels both fun and beneficial to readers to craft your blog post introduction delivery.
5: Add Pretty Pictures Please
Or add 1 pretty picture.
Images are eye candy. Pictures speak a bunch o’ words my little blogging sweet robbins. So…..insert at least 1 image in all blog posts.
Stay on topic or on brand. Insert images related to the blog post title. Or add images clearly aligned with your blogging brand, like how the Blogging From Paradise guy always adds pictures of travel spots where he visited and snapped some classics.
Lisa Sicard posts clear images aligned with her blog posts. She also injects a bit of humor into her picture strategy, lightening the blogging mood.
6: Short and Punchy Rules
As a rule, I dig writing short, punchy sentences. Save 2 sentences prior (irony alert).
Keeping things short and clear gets the point across sans filler. Take advantage of this powerful way to connect with your audience.
Get to the point through each sentence you craft. See an individual blog post as a collection of brief sentences carefully created and joined together for making a great blogging impact.
7: Word Count?
What feels fun? Go with that.
600 to 800 words feels fun to me but I sometimes publish 2500 word blog posts. Words flow. I go with that. Sometimes the flow feels shorter. Sometimes the flow feels longer. I trust my gut and take it from there.
2,000 may feel fun to you. Go with that.
Aim for at least one blog post weekly if you hit 2000 words.
Publish 2-3 times weekly if you hit 600 words.
Again; whatever feels fun to you resonates the most with your audience. Add video and/or podcast posts to beef up post frequency and to give readers other options for consuming and digesting your content.
The frequency key is to stay in the stream. Publish often enough to be seen. Be a blogger by publishing blog posts frequently enough to responsibly own that title, or label.
Note; as you have observed recently, I am updating and republishing a steady volume of the 2000 plus blog posts on Blogging From Paradise. Bumping up blog post frequency does not only mean writing and publishing brand new content. Work with what you have. Re-purpose old blog content through a variety of channels to leverage your presence online.
Christopher Jan Benitez wrote a helpful argument for repurposing old blog content here:
What tips can you add to this list? How do you write an effective blog post?