There you have it–SEMrush vs. Ahrefs comparison on a feature-by-feature basis.
No doubt, Ahrefs and SEMrush are both outstanding SEO tools. I have been personally using both the tools for my projects as both of the tools have its own specialty.
Ahrefs is great at backlink analysis and competitor reverse engineering, Whereas SEMrush is great at Keyword research, social media marketing and Technical SEO audit. And not to forget SEMrush also provides full-fledged PPC software which is must if you’re running Google Ads campaigns along with SEO.
If you have no budget issues, I would urge you to invest in both these tools. But even if you are interested in investing in only one SEO tool, the reality is that the vast majority of bloggers & marketers would be happy with either option.
But still, if you are confused, here are some final suggestions to make your decision easier.